Every year in October, since 1985, Americans have been reminded of Breast Cancer and the power and promise of early detection. However, just seeing pink and buying novelty items adorned in pink can often overshadow the true message that all of us should get.

The simple fact is that 1 in 8 women are diagnosed with breast cancer in their lifetime. Often, the most important message is lost in debates over whether or not mammograms save lives or how much of “pink merchandise” does NOT go toward cancer-fighting organizations and services.

The most important thing that ALL of US (both men and women) need to know is that … 1 in 3 people (MEN & WOMEN) will get some type of cancer in their lifetime. Breast Cancer Awareness Month is a poignant reminder that we can proactively influence our health and do simple things to dramatically reduce our risk of being the 1 in 3.  And while cancer screening does not “prevent” cancer, what it does is give you an early warning so there is the best chance for effective treatment. Remember the old saying, “a stitch in time…saves nine.” Well, cancer screening gives you a chance to know when you need that “stitch” in time.

So, this month and every month, do what you can to make sure that you and your family receive early screening. It’s also a good idea to ask your primary care physician about any available cancer vaccines, such as HPV for teens (boys and girls). The important message that we all must remember is that 1 in 3 means that cancer awareness, prevention, and detection is a year-round job for all of us.